What is Semiotics?
Is it another marketing buzz word?
Semiotics
Semiotics is a form of analysis which enables you to look at and understand the world and culture around you.
Meaning
People engage with meanings, not just needs and problems.
We are surrounded by different meanings every day. The way we interact with products, the people we meet, the food we taste, the furniture we sit on, these all have different meanings, and it's these meanings, whether they are implicit or explicit, that construct our everyday lives.
Signs & Symbols
Brands and products communicate meanings through the signs and symbols encoded in
them. A sign can be any form of communication, such as words, images, gestures, sounds
and objects.
Brand Semiotics
Testimonials.
Brand semiotics provides culturally rooted springboards to help inform the development of brand strategy and creative execution. This results in brands that are culturally relevant, progressive and that makes sense.
I believe in giving back to the design community and nurturing the creatives of the future. Over the past few years, I have been a Sessional Lecturer and guest speaker at various universities and colleges, to a diverse range of students from Foundation and ND, to BA Graphic Design & Fine Art students and entrusted with running modules from Concept Development and Experimental Communication as well as introducing Semiotics.
West Thames College
University of Southampton
Thames Valley University
Reading College of Arts
Berkshire College of Art & Design
What do I look at?
Where can you use semiotics?
Expertise
Testimonials
Contact
To fully understand how popular culture, brands and meanings work you need to get under the skin of them.
It's like being a detective.
I make sense of people, culture, packaging, branding, products, trends and advertising.
Idea generation, pack analysis, competitor research, brand audits, proving concepts, design strategy, NPD, discovering new and emergent trends.
As well as my UK expertise, I have cultural access to the Indian market. Areas of study have included: South Indian food culture. Beauty and skin care. Culture of Freshness. Family culture. Culture of officeness. Whisky. Confectionery. Women enpowerment. Femcare Sanitary wear.
'I’d like to take this opportunity to say a huge thanks on behalf of us all for such a fantastic piece of work on this project. It has been great to work with you, and the quality of work and output has been fantastic, and incredibly insightful. It was somewhat of a test case within our business, as we haven’t done a huge amount of semiotics before; but it has proven a big success. It has allowed us to bring a new and rich perspective to this project – and is certainly something I would like us to be doing more of across the company. So I see there being plenty of scope to work together on other projects in the future.'
Director, Global research company
'Suki is a passionate and engaging semiotician who will add value to any project with his deep understanding of semiotics and how it can help add value to and shape and develop the future of a brand or category. I worked with Suki on a few projects, where we were challenged to find new space for growth in a cluttered visual category with strong norms and category identifiers. Suki excelled in identifying immediate semiotic platforms and design triggers that could visually set this new brand apart and seed the birth of a new category. It was both fun & exciting working with Suki, I hope to work with him again at some point in the future.'
Claire Nuttal, Founder, The Brand Incubator
'Suki is a very diligent worker and is focused on the job on hand. His strength lies in identifying visual signs and decoding the visual landscape that informs brand packaging. He is able to comprehend briefs independently and put it to work in terms of analysis of signs and symbols. It has been a pleasure working with Suki and I would recommend him for any packaging and graphic design analysis.'
Kishore Budha, Co-Founder & Partner, AccelerateH
'The Semiotic guru! I first met Suki when I was studying in Reading. He was teaching us the value of design methods within branding. I was very happy to cross paths with him at Designation. His advice was invaluable. Suki is another person I hope to work with again in the future.'
Jago Livingstone, UX Director, SAP
Does your brand make sense? What are your competitors really communicating? What is your brand really saying?
Need a fresh way of looking at your client's challenge?
Let's chat and make sense!
Email me at suki@makesensenow.co.uk
or feel free to drop me a line on 078100 17084